Misson
To provide a healthy and economical mode of transportation for leisure and recreation as well as to assist in relieving the local community of the struggle of the daily commute. Vision Spokes encourages a simpler way of transportation to help shape a more sustainable future. Values
GOAL AND OBJECTIVES Goal Have a marketing plan in motion 3 weeks prior to the Spokes hard-opening. Objective 1 Launch social media campaign on Facebook and Instagram with all information about Spokes (including but not limited to date of grand opening, brands of bikes we will carry, local events we will sponsor, updates about biking conditions, and tips to be a better biker). Objective 2 Have Spokes logo completed and placed on stickers to canvas Salt Lake City with by 3 weeks prior to hard-opening. Canvasing will include but limited to parks, skate parks, organic and local foods stores, and TRAX stations. |